The Automation Agency
The customer front door · UK

Answer customers at 9pm
without being awake. And never invent an answer.

Most chatbots people have tried are either a rigid decision tree that gives up after two questions, or a generic AI wrapper that confidently makes things up. We build the front door differently — website, WhatsApp or both — trained only on your own prices, policies and documents, so every answer comes from something you actually told it. When it is not confident it says so and passes the conversation to a person with the full history attached, rather than guessing. £300 fixed, and where it needs to see your calendar or your CRM we wire that in as part of the same job.

Who we build for
We build customer-facing chatbots for UK businesses that answer the same questions all day and lose enquiries outside office hours.
What we take off people
We take answering routine customer questions and taking bookings off a person, using only your own prices, policies and availability, and hand the conversation over the moment the bot is not confident.
What it costs to start
Our fixed prices start at £300 for a chatbot and £500 for a single automation; a whole process built end to end starts at £3,000, and the written Process Audit is £1,500, credited against a custom build.
Where we are
We are based in Chesterfield, Derbyshire, and work with clients across the UK, with in-person kickoffs anywhere in the East Midlands.
The problem

Why this keeps happening.

Most chatbots people have tried are either a rigid decision tree that gives up after two questions, or a generic AI wrapper that confidently makes things up. Customers can tell the difference immediately, and a bot that gets your prices or opening hours wrong costs you more trust than having no bot at all. We build ours to answer only from what you have actually told it, and to say 'let me get someone' rather than guess.

What we build

Example workflows

  1. 01

    Website visitor asks about pricing or availability → bot answers from your actual price list, in real time

  2. 02

    Chatbot qualifies a lead — budget, timeline, need — → creates the CRM record and books a call

  3. 03

    Customer asks something the bot cannot confidently answer → handed to a human with the full conversation attached

  4. 04

    Returning customer → bot pulls up their order or booking status from your system

  5. 05

    After-hours enquiry → bot captures the question and details, follows up automatically once you are back online

  6. 06

    Bot flags a complaint or refund request → routes straight to you instead of trying to handle it itself

£300
Proof it works
Marmadbir

Marmadbir's dispatchers used to spend their day chasing field workers over WhatsApp and phone calls, one at a time. We automated the conversation — broadcasting jobs, handling replies, confirming payment — and got that manual back-and-forth down to zero, which is exactly what a well-built chatbot does for your customer conversations.

0

coordinator hours spent chasing people by hand

How we count — what this number measures, and what we have not finished checking.

Common questions

Answers before you ask.

Website chatbot or WhatsApp chatbot — which is better for us?+

It depends where your customers already are. A website chatbot catches people mid-browse and is quickest to set up; a WhatsApp chatbot works better for repeat customers and bookings, since they can message you again days later without hunting for your site. Plenty of clients end up running both, fed by the same source of truth.

What happens when the bot cannot answer something?+

It says so rather than guessing, and hands the conversation to a human — you, or whoever you choose — with the full chat history attached so nobody has to repeat themselves. Where that handover lands (email, Slack, WhatsApp) is up to you.

How much does an AI chatbot cost?+

£300, fixed price, for a chatbot trained on your information and answering straightforward questions. Fixed price, agreed before we start. You own the code, and nothing is charged monthly unless you later ask for the support plan. Starter builds do not need an audit. The audit is for businesses deciding which bigger system to build first. Booking, CRM lookups or several channels at once push it up the starter range (£300–£1,500); we quote the number after a short call, never by the hour.

Can the chatbot make things up?+

Not the way we build it. We restrict it to answering from your actual documents, pricing and policies, so if the answer is not in there it says it does not know rather than inventing one. That is the difference between a chatbot people trust and one that gets screenshotted.

Does it replace our customer service team?+

No — it takes the repetitive questions off their plate so the team spends their time on the ones that actually need a person. Most clients treat it as extra capacity rather than a replacement.

Related services
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01246 923041

Mon–Fri, 9am–5.30pm

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You don't need a technical plan. Describe what your team does now and what you'd like to happen instead, in your own words. We reply within 24 hours.

A useful first message answers four things:

  1. What does someone on your team do by hand at the moment?
  2. Which software does it involve? Email, spreadsheets, your accounts package — whatever you use.
  3. What would you like to happen on its own instead?
  4. What should a person still check before it goes out?

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