A CRM is only useful if it is actually kept up to date, and in most businesses it is not — leads sit in an inbox for two days, deal stages get forgotten, and half the team works from memory instead of the record. That is not really a CRM problem, it is a data-entry problem. We connect the customer system you already use — HubSpot, Pipedrive, Airtable or almost any other — to your forms, inbox, messaging and invoicing, so the record updates the moment something happens.
A CRM is only useful if it's actually kept up to date, and in most businesses it isn't — leads sit in an inbox for two days before anyone adds them, deal stages get forgotten, and half the team works from memory instead of the record. That isn't really a CRM problem, it's a data-entry problem, and it's exactly what automation removes: the record updates the moment the trigger happens, not whenever someone remembers to open the tab.
New website enquiry or form submission → lead created in your CRM automatically, tagged with its source and assigned to the right person
Deal moves to "won" → invoice generated, onboarding tasks created, welcome email sent, with nobody having to remember the steps
WhatsApp or email reply from a customer → logged against their CRM record as a note, so the whole history stays in one place
Quote sent but not accepted after a set number of days → an automatic reminder, to the salesperson or the customer
Two systems, one customer → your CRM stays in sync with your invoicing or booking tool, so nobody re-types the same details twice
Lead scoring based on behaviour or form answers → the CRM sorts the hottest leads to the top automatically
Every job, tenant and worker at Marmadbir lives in one system that updates itself — no dispatcher opening a spreadsheet to log who did what. That's the same job CRM automation does for a sales or service team: the record updates the moment something happens, so nobody has to remember to do it by hand.
< 5 min
to bring a new tenant's records fully live, no manual setup
How we count — what this number measures, and what we have not finished checking.
Most of them — HubSpot, Pipedrive and Airtable come up the most, but we've also automated Zoho, Close, and CRMs built in-house on a spreadsheet or Airtable base. If it has an API, and nearly everything does, we can connect it; if you haven't picked a CRM yet, we'll help you choose one that actually fits rather than the one with the biggest marketing budget.
One automation — new enquiries creating CRM records on their own, say — is from £500, fixed price. Fixed price, agreed before we start. You own the code, and nothing is charged monthly unless you later ask for the support plan. Starter builds do not need an audit. The audit is for businesses deciding which bigger system to build first. Multi-step work spanning your CRM, invoicing and messaging is a custom build from £3,000, quoted as one number after a short call.
Almost never. We build around whatever you already use — ripping out a CRM your team already knows is usually more disruptive than the automation is worth. The exception is if what you have genuinely can't do the job (no API, no way to trigger anything), in which case we'll say so honestly before you spend a penny.
Yes — cleaning up and importing existing records is often the first job, especially if you're moving off spreadsheets or a CRM that's been badly set up over the years. We'll flag duplicates and dead data on the way through, rather than just copying the mess into a shinier system.
A single automation, like new-enquiry-to-CRM-record, usually takes a few days from the scoping call to going live. Bigger builds connecting several systems typically take one to three weeks, and the timeline is agreed upfront as part of the fixed quote.
Pick a slot below and we'll talk through your business — what's worth automating, what isn't, and what it would cost. Prefer email? Use the form.
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