Last updated: July 2026
Summary: We collect your name, email, and message when you contact us. We use it only to respond to your enquiry. We don't sell your data, and we never will.
The Automation Agency is a trading name operated by a sole trader based in Derbyshire, United Kingdom. We provide AI automation consultancy and software development services to businesses.
Contact: hello@automation-agency.co.uk
When you submit our contact form: your name, email, company name (optional), and message. We also process your message through Anthropic's Claude API to generate a personalised acknowledgement email. Your data is not used to train AI models.
We use Plausible Analytics for website analytics. Plausible is cookieless and GDPR compliant — it collects no personal data and sets no cookies.
We also use Google Ads conversion tracking to measure whether our advertising leads to enquiries. When you submit the form or book a call, this records a conversion and shares limited data with Google, and it sets first-party advertising cookies (such as _gcl_au). See our Cookie Policy for the full list and how to opt out.
We use your contact details to respond to your enquiry and, where a project proceeds, to fulfil our contract with you. Our legal basis is legitimate interests for enquiry responses, and contract performance for client work.
We use Resend (email delivery), Vercel (hosting), Anthropic (AI processing of enquiry messages), Plausible (cookieless analytics), and Google (Google Ads conversion tracking). Each operates under appropriate data protection agreements.
Enquiries that don't lead to a project: 12 months. Client project data: 6 years (legal and tax obligations).
Under UK GDPR you have the right to access, rectify, erase, restrict, or port your data, and to object to processing. Email hello@automation-agency.co.uk to exercise any right. You may also complain to the ICO at ico.org.uk.
For privacy queries: hello@automation-agency.co.uk